TurnAIfromaslidetopicintoworkingsystems
AI products and operating systems for SME founders and operators
Walk-away guarantee on every engagement. Not happy after Phase 1? Don't pay.
About James Drury
@chiefoutrider

James Drury is the founder of Outriders.ai and COO of a $20M e-commerce operation in Dubai. He builds AI products and operating systems for SME founders — the same systems he used to cut his own team from 50 to 30 while growing revenue 38%. He's not a consultant who reads about AI. He runs it in production, every day.
Four ways we work with you
Different problems, different solutions. Pick the one that fits.
AI Operations Sprint
Your ops are slow. We fix it in 4 weeks.
We map one department, fix the broken processes, then layer AI on top. You keep the SOPs, the automations, and the results.
Learn More →AI App & Product Builds
You need it built. We build it fast.
Custom AI-powered apps, websites, and SaaS products. Milestone payments, walk-away guarantee after Phase 1.
Learn More →AI Advisory
Learn AI yourself. We guide you.
Fortnightly calls with an AI operations expert. Bring your problems, leave with solutions. Full money-back guarantee after 2 sessions.
Learn More →CEO LinkedIn Brand Builder
Your LinkedIn should bring clients to you.
We build your personal brand from scratch — voice extraction, content production, audience growth, and a speaking pipeline. You show up for 15 minutes a week. We handle the rest.
Learn More →Not ready for a call? Connect with James on LinkedIn.
@chiefoutriderDM me PLAYBOOK and I'll send you the full AI workflow guide.
Results, not promises
reduction in operational costs across 6 departments
Internal case study · $20M e-commerce operation
revenue growth while cutting team from 50 to 30
James Drury · COO, Cobone
contacts classified, scored, and prioritised using AI
Russell Bjorkman · Lighthouse Capital
“James mapped out my entire operation, found where decisions were getting stuck, and built a clear operating model for every role in my team. For the first time, everyone knows exactly who owns what and where work goes next. The process architecture he delivered is something I'll be running my business on for years.”
Tony Durante
Founder, Tony Durante LLC
“I came in with thousands of contacts and no idea who to call first. James built a system that scored and classified every single one of them. Within weeks I had a prioritised pipeline, personalised talking points for events, and an outreach framework that actually made sense. What started as a small project turned into the backbone of how we manage relationships.”
Russell Bjorkman
Principal, Lighthouse Capital
“I needed someone who could take my leadership methodology and turn it into a working product. James understood the framework, designed the architecture, and his team built an app that extends my 2-day programme into 6 months of AI-powered coaching. The AI coach asks the right questions, remembers every participant's journey, and does what I can't do at scale — stay in the room after the workshop ends.”
Greg Hoffman
Former CTO, Torc Robotics | Author, Ascension
“Before working with James, I had zero outreach system, no content, and no AI tools in my business. Five sessions later, I had a proposal system running in my voice, a content strategy across two platforms, a VA hired and trained, and three detailed ICPs built using Claude. The speed was unreal — 4.3 hours of calls and my entire client acquisition approach was rebuilt from scratch.”
Nicole Plumridge
Accountability Coach and Ghostwriter
Let's talk
Ready to turn AI from a slide topic into a working system?
Or book a call directly → Book a Discovery Call

