AI Operations & Advisory

TurnAIfromaslidetopicintoworkingsystems

AI products and operating systems for SME founders and operators

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Walk-away guarantee on every engagement. Not happy after Phase 1? Don't pay.

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About James Drury

@chiefoutrider

James Drury

James Drury is the founder of Outriders.ai and COO of a $20M e-commerce operation in Dubai. He builds AI products and operating systems for SME founders — the same systems he used to cut his own team from 50 to 30 while growing revenue 38%. He's not a consultant who reads about AI. He runs it in production, every day.

COO managing $20M+ e-commerce operations
63% cost reduction through AI systems
38% revenue growth · team cut from 50 to 30
CAITL · US AI InstituteBlueDot Impact · AGI StrategyCertified Chair · Advisory Board CentreOxford Executive LeadershipLSE MBA Essentials

Four ways we work with you

Different problems, different solutions. Pick the one that fits.

AI Operations Sprint

Your ops are slow. We fix it in 4 weeks.

We map one department, fix the broken processes, then layer AI on top. You keep the SOPs, the automations, and the results.

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AI App & Product Builds

You need it built. We build it fast.

Custom AI-powered apps, websites, and SaaS products. Milestone payments, walk-away guarantee after Phase 1.

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AI Advisory

Learn AI yourself. We guide you.

Fortnightly calls with an AI operations expert. Bring your problems, leave with solutions. Full money-back guarantee after 2 sessions.

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CEO LinkedIn Brand Builder

Your LinkedIn should bring clients to you.

We build your personal brand from scratch — voice extraction, content production, audience growth, and a speaking pipeline. You show up for 15 minutes a week. We handle the rest.

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Not ready for a call? Connect with James on LinkedIn.

@chiefoutrider

DM me PLAYBOOK and I'll send you the full AI workflow guide.

Results, not promises

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reduction in operational costs across 6 departments

Internal case study · $20M e-commerce operation

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revenue growth while cutting team from 50 to 30

James Drury · COO, Cobone

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contacts classified, scored, and prioritised using AI

Russell Bjorkman · Lighthouse Capital

James mapped out my entire operation, found where decisions were getting stuck, and built a clear operating model for every role in my team. For the first time, everyone knows exactly who owns what and where work goes next. The process architecture he delivered is something I'll be running my business on for years.

Tony Durante

Founder, Tony Durante LLC

I came in with thousands of contacts and no idea who to call first. James built a system that scored and classified every single one of them. Within weeks I had a prioritised pipeline, personalised talking points for events, and an outreach framework that actually made sense. What started as a small project turned into the backbone of how we manage relationships.

Russell Bjorkman

Principal, Lighthouse Capital

I needed someone who could take my leadership methodology and turn it into a working product. James understood the framework, designed the architecture, and his team built an app that extends my 2-day programme into 6 months of AI-powered coaching. The AI coach asks the right questions, remembers every participant's journey, and does what I can't do at scale — stay in the room after the workshop ends.

Greg Hoffman

Former CTO, Torc Robotics | Author, Ascension

Before working with James, I had zero outreach system, no content, and no AI tools in my business. Five sessions later, I had a proposal system running in my voice, a content strategy across two platforms, a VA hired and trained, and three detailed ICPs built using Claude. The speed was unreal — 4.3 hours of calls and my entire client acquisition approach was rebuilt from scratch.

Nicole Plumridge

Accountability Coach and Ghostwriter

See all results →

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Ready to turn AI from a slide topic into a working system?

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