Results, not promises.
Real work. Real clients. Real outcomes.
James Drury — COO, Cobone
AI transformation across a $20M e-commerce operation
The problem
Cobone is a $20M e-commerce company operating across the UAE and KSA. Operations were manual, the team was bloated, and costs were climbing faster than revenue. Every department had its own way of doing things, no standardised processes, and no AI in the workflow.
What we did
- →Deployed AI across 6 departments (marketing, sales, ops, finance, HR, customer service)
- →Generated 13 SOPs from a single policy document plus an AI assistant for instant lookup
- →Built n8n automation workflows across marketing, ops, and sales
- →Audited the full ads budget and found Meta was delivering 2x return compared to Google at half the cost
- →Restructured the team around the new systems
The results
- ✓63% reduction in operational costs
- ✓38% revenue growth while reducing the team from 50 to 30
- ✓AI running across all 6 departments with the team trained to maintain it
Russell Bjorkman — Principal, Lighthouse Capital
AI-powered lead classification and outreach system for a family office consultancy
The problem
Russell had 700+ LinkedIn connections and 4,000+ Google contacts but no way to classify, prioritise, or reach out to them. Every contact was treated the same. No CRM, no scoring, no system for figuring out who to talk to first.
What we did
- →Built a custom AI classification system trained on Russell's ideal client profile
- →Processed and classified 5,500+ contacts across LinkedIn and Google
- →Created a dual scoring system: Relevance (how well they match the ICP) and Warmth (strength of existing relationship)
- →Sorted every contact into tiers with specific outreach recommendations for each
- →Built event intelligence for networking events — cross-referenced attendee lists against the full contact database and enriched priority targets with research
The results
- ✓5,500+ contacts classified, scored, and prioritised — from a pile of names to a working pipeline
- ✓Priority targets identified for every networking event with personalised talking points
- ✓Full CRM with views for daily outreach, enrichment, and pipeline tracking
- ✓What started as a small project expanded into a full lead generation and outreach system across 5 workstreams
Greg Hoffman — Former CTO, Torc Robotics
AI-powered leadership coaching app built from a 2-day corporate training programme
The problem
Greg runs a corporate leadership training programme called Performance Through People. The workshop works — leaders understand the concepts. But once they're back at their desks, old habits resurface. There was no way to extend the training into ongoing coaching without Greg being in the room.
What we did
- →Designed and built a full AI-powered web application (iOS, Android, and browser)
- →Built a 360 feedback system with multi-rater surveys across 5 leadership pillars
- →Created an AI coaching chatbot grounded in Greg's book and methodology — it coaches through questions, never gives advice
- →Built a personal growth plan system that tracks commitments module by module
- →Designed an admin dashboard for engagement tracking and programme management
The results
- ✓Working application deployed and accessible on all devices
- ✓AI coach that knows each participant's survey results, growth plan, and conversation history
- ✓Accountability system with check-ins, milestones, and push notifications
- ✓Greg's 2-day programme now extends into 6 months of ongoing AI-powered coaching
Tony Durante — Founder, Tony Durante LLC
Business operating system blueprint for a services company
The problem
Tony runs a services business with himself, an ops manager, and an India-based team. He had a written SOP but it was messy — unclear handoffs, decisions getting stuck, no clear authority for who does what. His tech stack (Zoho One) didn't match how the business actually operated.
What we did
- →Mapped how work currently flows through the business from end to end
- →Identified gaps, missing steps, and unclear handoffs
- →Designed complete process architecture for all services
- →Built role definitions with explicit task ownership (who does what, when, and why)
- →Created a decision authority matrix and escalation framework
- →Mapped the new operating model to Zoho One so the tech matches the process
The results
- ✓Complete process architecture replacing the old messy SOP
- ✓Clear role definitions and handoff points for every team member
- ✓Decision authority matrix so nothing gets stuck waiting for approval
- ✓Implementation roadmap mapped to Zoho so the team can build it themselves
David Inga — Technology Consultant and Software Founder
LinkedIn and social media strategy across 4 brands simultaneously
The problem
David is an enterprise technology consultant (Goldman Sachs, BlackRock, DTCC background) and founder of 4 indie software brands. He needed a social media strategy that positioned him as a go-to hire for enterprise tech companies while building visibility for each brand. Not a "schedule some posts" job — full strategy, content, engagement, and brand positioning across LinkedIn, X, Instagram, and Facebook.
What we did
- →Audited and rebuilt personal and company profiles across all 4 platforms
- →Designed separate content strategies for each brand with distinct voice and audience
- →Built a voice extraction system using a 100-question self-interview
- →Created content calendars, posting cadences, and engagement routines
- →VA team executes daily production under strategic direction
The results
- ✓4 brands running simultaneously with distinct voice and strategy on each
- ✓Content production system handling LinkedIn, X, Instagram, and Facebook
- ✓Profile overhaul positioning David as a high-value enterprise technology consultant
- ✓Ongoing engagement and growth managed by a trained production team
Tanvir Ashraf — B2B Fintech Founder
LinkedIn personal brand and lead generation system for a fintech founder targeting CFOs
The problem
Tanvir is a fintech founder who needed to position himself as an authority on LinkedIn targeting CFOs, finance directors, startup founders, and operations leaders. No content system, no posting rhythm, no outreach framework.
What we did
- →Built a complete LinkedIn growth and lead generation system
- →Designed content strategy around authority-driven posts targeting financial decision-makers
- →Created a weekly content production workflow with voice-matched posts
- →Built messaging and outreach frameworks for prospecting
- →Set up profile optimisation for lead conversion
The results
- ✓Weekly content running with posts designed to attract consulting conversations, not just engagement
- ✓Content system producing authority-driven posts in Tanvir's voice
- ✓Outreach framework targeting CFOs and finance directors
- ✓Profile rebuilt for the specific audience he wants to reach
Nicole Plumridge — Accountability Coach and Ghostwriter
From zero AI tools to a fully automated client acquisition system in 5 sessions
The problem
Nicole had strong results on Fiverr with clients finding her organically, but she was stuck. No outreach system, no content strategy, no CRM, no VA, no AI tools anywhere in her workflow. LinkedIn and Instagram were untouched. She was waiting for clients to find her instead of going out and finding them.
What we did
- →5 structured advisory sessions over 8 weeks (4.3 hours total)
- →Mapped her 3 service lines and identified LinkedIn as the untapped growth channel
- →Set up Claude AI as her core workflow tool for proposals, content, and ICP creation
- →Built a proposal system that automates 80% of the writing process in her voice
- →Designed a content strategy across LinkedIn and Instagram with a hook-first approach
- →Created a VA hiring and training framework with SOPs and onboarding plan
- →Built 3 detailed ICPs using Claude and a lead magnet strategy
The results
- ✓Went from zero AI tools to Claude running across proposals, content, lead gen, and ICP creation
- ✓Proposal system producing output in her voice, 80% automated
- ✓VA sourced, SOPs designed, and onboarding framework ready
- ✓Lead generation system built with Sales Navigator and ProSP
- ✓Content strategy live across 2 channels with clear posting rhythm
- ✓All of this delivered in 5 sessions totalling 4.3 hours
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